"Ghost Bride" premiered, and thanks to an overwhelming marketing campaign, it pulled in 65 million US dollars at the box office on the first day worldwide.
In the days that followed, "Ghost Bride" became unstoppable. The spread of word-of-mouth and the horror, reality, and scariness associated with the "Ghost Bride" movie piqued people's curiosity even more.
The more the movie was advertised as terrifying, the more it drew people to the theaters to see for themselves if it really was as supernatural as touted, and then they too became victims, most leaving the theaters with wobbly legs.
And to drag more people down with them, these once-victimized viewers would spontaneously promote the movie online, attracting more audiences to the theaters, creating a positive cycle.
Of course, the excellence of the "Ghost Bride" movie itself also conquered these audiences.
